Orchard's Hand wanted to release a variety pack of it's new organic juice line. They wanted an attention grabbing way for customers to purchase and sample their 4 new juices. Instead of a farmhouse from the orchard, I wanted to focus on the barn. The barn directly
connects the idea of a farm fresh product with the viewer, and that’s exactly what this beverage is. Instead of opening the entire front of the farm like in the sketch, I want to incorporate some inviting interactivity with the viewer. Opening the barn doors offers a window to the product, colors of the juice, and bottle labels for further information.